Insights
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Maximizing Customer Satisfaction: Applying Utility Theory to Customer Experience (CX)
Insights
When brands link utility theory with CX, they gain valuable insights into how they can exceed customer expectations, creating experiences that drive higher satisfaction and loyalty.
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Building CX Resilience During COVID
InsightsBy Mohamad El-Hinnawi For the past year, COVID-19 has presented an entirely new challenge for people in every country around the world. The uncertainty stemming […]Learn more -
How Virtual Team Coaching Can Help Your Organization to Thrive in the Covid-19 Era
InsightsBy Elisabeth Muller With the arrival of the pandemic Covid-19, the world around us changed almost overnight. How we work and do business is one of […]Learn more -
Miriam Kugel Talks Work in the Time of Coronavirus
Insights, InterviewsNew Metrics Director Miriam Kugel is featured on the latest episode of “ASPIRAformance™ Resilience in the Time of Coronavirus” with Wael Zaki. Miriam is a […]Learn more -
Transforming your Employee Experience
Insights, NewsBy Mohamed Debouk and Erin Neil It goes without saying, the workplace of 2019 is vastly different from that of 2009 and even 2018. Giants […]Learn more -
Bringing Leadership to Teams with ORSC
Insights, InterviewsOnce upon a time, the word leadership was reserved for certain individuals. Today we see the term moving beyond just a role, applied instead to […]Learn more -
White Paper: How to Future-Proof HR
Insights, Interviews“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin Our world […]Learn more -
Oman’s Leading Leaders: Badriya Al Ismaili
Insights, InterviewsWhat inspired you to pursue a career in HR? I began working in HR by chance. My first position was as a recruitment assistant; a […]Learn more -
The Common Misconception About Customer Experience
InsightsBy Rami Haffar “You’ve got to start with the customer experience and work back towards the technology, not the other way around.” -Steve Jobs In […]Learn more -
SMART Customer Experience Management
Insights, InterviewsBy Mohamed El-Hinnawi “Hard work does not guarantee success, but no success is possible without hard work” Dr. T.P. Chia. This quote is applicable to […]Learn more