Insights
Find out what’s been happening...
Maximizing Customer Satisfaction: Applying Utility Theory to Customer Experience (CX)
Insights
When brands link utility theory with CX, they gain valuable insights into how they can exceed customer expectations, creating experiences that drive higher satisfaction and loyalty.
-
Bringing Leadership to Teams with ORSC
Insights, InterviewsOnce upon a time, the word leadership was reserved for certain individuals. Today we see the term moving beyond just a role, applied instead to […]Learn more -
White Paper: How to Future-Proof HR
Insights, Interviews“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin Our world […]Learn more -
Oman’s Leading Leaders: Badriya Al Ismaili
Insights, InterviewsWhat inspired you to pursue a career in HR? I began working in HR by chance. My first position was as a recruitment assistant; a […]Learn more -
SMART Customer Experience Management
Insights, InterviewsBy Mohamed El-Hinnawi “Hard work does not guarantee success, but no success is possible without hard work” Dr. T.P. Chia. This quote is applicable to […]Learn more -
Innovation and Imitation by Peter Bryant
Insights, InterviewsEach day is different, and yet the same. Change is frequent, but typically occurs within a familiar world. Sometimes more radical, and other times it’s […]Learn more -
National Day Special – What Would You Do for Oman?
Insights, Interviews” Ask not what your country can do for you—ask what you can do for your country” It’s is the professional and moral duty of […]Learn more -
Happy staff translates to more profitable organizations by Mohamed Debouk
Interviews1. Why is employee engagement essential? Employee engagement is so important because it not only influences the wellbeing of the employee, but also the performance […]Learn more