Every Customer
Interaction Counts

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be curious.

be bold.

be human centric.

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The UAE and Saudi Arabia’s banking sectors are evolving, balancing tradition and innovation. Conventional banks build loyalty through trust, neo banks attract tech-savvy users, and Islamic banks align with cultural values. Sustainability is also a growing focus. Contact New Metrics for the full report!

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How We Work

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TRANSFORM

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EXECUTE

Partners

Great work starts with great partnerships.

Partners

Great work starts with great partnerships.

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Our Capabilities

Sustainability

Data-driven insights and XM expertise ensure your marketing investments deliver measurable outcomes.

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Technology Enablement

We embed technology into your culture. With our partners, we create systems that evolve alongside your business.

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People Experience & Performance

Data-driven insights and XM expertise ensure your marketing investments deliver measurable outcomes.

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Transformation, Innovation & AI

Data-driven insights and XM expertise ensure your marketing investments deliver measurable outcomes.

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Marketing, Growth & Experience

Data-driven insights and XM expertise ensure your marketing investments deliver measurable outcomes.

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The Butterfly Effect in Customer Experience: How Chaos Theory Shapes CX and AI

Customer experience is shaped by rippling small interactions.The butterfly effect reminds us to design experiences that are personal and scalable.

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The Social Contract at Work

Picture an employee logging into a virtual meeting at 8 a.m. sharp. They deliver results consistently, adapt to new tools, and stay available long after […]

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The Customer Experience Game: How Game Theory Explains Trust, Loyalty, and AI

Imagine booking a flight online. The ticket price looks reasonable, but by the time you reach checkout, extra fees for luggage, seat selection, and even […]

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The Ship of Theseus and the Future of Experience

How AI and automation reshape what we still call “human experience” The ancient thought experiment of the Ship of Theseus poses a deceptively simple question: […]

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Why Everything You Learned About CX Is Wrong

Customer experience (CX) has become one of the most frequently used terms in business strategy. Leaders pour resources into service design, satisfaction metrics, and loyalty […]

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The Kafkaesque Customer Experience: When Complexity Replaces Clarity

Franz Kafka wrote stories where people struggled against systems that felt surreal and overwhelming. His characters faced processes that were endless, rules that were hidden, […]

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Latest Thinking

Discover strategies, trends, and insights driving change.

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How We Work

Partners

Partners

Sustainability

Technology Enablement

People Experience & Performance

Transformation, Innovation & AI

Marketing, Growth & Experience

The Butterfly Effect in Customer Experience: How Chaos Theory Shapes CX and AI

The Social Contract at Work

The Customer Experience Game: How Game Theory Explains Trust, Loyalty, and AI

The Ship of Theseus and the Future of Experience

Why Everything You Learned About CX Is Wrong

The Kafkaesque Customer Experience: When Complexity Replaces Clarity

Latest Thinking

Stay Informed

Clients