Designing Cognitive CX: AI, the Extended Mind, and the Future of Experience

AI transforms CX through the Extended Mind Thesis by reshaping design, extending cognition, and introducing new ethical responsibilities.
AI for Public Good: Advancing Inclusive, Data-Driven, and Future-Ready Societies

AI is transforming governance, public services, and social equity across the Middle East through smarter, inclusive, and data-driven systems.
AI-Powered CX in the Middle East: Bridging Global Innovations with Local Expectations

AI is reshaping CX in the Middle East, bridging global innovations with local expectations through personalization, automation, and cultural adaptation.
The AI-Powered Customer Experience: Personalization vs. Privacy in the Middle East

Businesses must balance innovation with ethics, ensuring that AI enhances customer relationships rather than undermining trust.
CX Trends in the Middle East: Insights and the Road Ahead

These are the CX trends that defined the UAE, KSA and the rest of the GCC in 2024 and the trends that will differentiate 2025.
The Evolution of Customer Experience Metrics: From Operational Data to AI-Driven Insights

The evolution of CX metrics from basic operational data to sophisticated AI-driven insights represents a significant advancement in understanding and enhancing customer experiences.
Unveiling the Future: Top AI Trends for 2024

From next-generation generative AI to the emphasis on employee experience and the integration of AI in education, 2024 is poised to redefine AI trends.
Global Consumer Trends 2024: A Deep Dive into Evolving Preferences

In 2024, global trends, coupled with the integration of AI, will provide a foundation for companies to adapt, innovate, and contribute positively to the evolving landscape of consumer preferences.
Key Trends Redefining Customer Experience in 2024

The future of CX dictates adapting to key trends that are poised to lead, providing customers with truly resonating experiences.