AI for Public Good: Advancing Inclusive, Data-Driven, and Future-Ready Societies

AI is transforming governance, public services, and social equity across the Middle East through smarter, inclusive, and data-driven systems.
Scaling with Purpose: How Businesses Can Drive Sustainable Growth in a Changing Market

Sustainable growth comes from building resilient, human-focused businesses that scale through purpose, innovation, strategic partnerships, and ESG.
AI-Driven Creative Destruction in Customer Experience

AI is driving a new era of Creative Destruction in customer experience, replacing old models with automation and hyper-personalization. Discover how businesses must evolve or risk obsolescence.
AI-Powered CX in the Middle East: Bridging Global Innovations with Local Expectations

AI is reshaping CX in the Middle East, bridging global innovations with local expectations through personalization, automation, and cultural adaptation.
Top AI Trends for 2025: Unlocking the Potential of AI to Drive Memorable and Meaningful Experiences

From immersive AR experiences and autonomous agents to ethical practices and sustainable models, these AI trends will transform the way we work and live.
CX Trends in the Middle East: Insights and the Road Ahead

These are the CX trends that defined the UAE, KSA and the rest of the GCC in 2024 and the trends that will differentiate 2025.
What is Human-Centered Innovation? Embracing People Over Products in the Innovation Journey

Human-Centered Innovation goes beyond technological advancement to foster solutions that resonate deeply with customers on emotional and practical levels.
The Innovation Dilemma: Why Focusing on People, Not Products, Drives True Progress

Innovation today isn’t solely about creating; it’s about creating swiftly and strategically, staying aligned with ever-evolving market needs and customer expectations.
Employee Experience Trends Shaping 2024

Adapting the latest employee experience trends from hybrid work models, AI integration, and upskilling to technology-driven well-being is strategic for organizational success.