Designing Cognitive CX: AI, the Extended Mind, and the Future of Experience
AI transforms CX through the Extended Mind Thesis by reshaping design, extending cognition, and introducing new ethical responsibilities.
AI for Public Good: Advancing Inclusive, Data-Driven, and Future-Ready Societies
AI is transforming governance, public services, and social equity across the Middle East through smarter, inclusive, and data-driven systems.
Designing Services for Hybrid Intelligence: Bridging Human Insight and Machine Logic
Designing services where humans and AI agents interact as co-users means rethinking principles, tools, and ethics to support hybrid, intelligent ecosystems.
Scaling with Purpose: How Businesses Can Drive Sustainable Growth in a Changing Market
Sustainable growth comes from building resilient, human-focused businesses that scale through purpose, innovation, strategic partnerships, and ESG.
AI-Driven Creative Destruction in Customer Experience
AI is driving a new era of Creative Destruction in customer experience, replacing old models with automation and hyper-personalization. Discover how businesses must evolve or risk obsolescence.
The AI-Powered Customer Experience: Personalization vs. Privacy in the Middle East
Businesses must balance innovation with ethics, ensuring that AI enhances customer relationships rather than undermining trust.
GCC Smart Cities: Innovation, Sustainability, and the Future of Human-Centric Urban Living
GCC smart cities must enhance human experiences, improve quality of life, and foster economic growth while addressing sustainability challenges.
Driving ESG Transformation in the GCC: The Role of Technology, CX, and EX in Building a Sustainable Future
GCC countries like KSA and UAE ambitious ESG goals mirror a global shift toward sustainability, with technology, CX, and EX playing critical roles.
The State of Banking in KSA and UAE Through the Lens of Customers
New Metrics draws on proprietary research on evolving customer preferences, emerging trends, and the strategic priorities driving the UAE and KSA banking sectors.
