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Your Experience Starts Here

Relive the moments that defined EXP KSA 2025. A day of ideas, conversations, and stories that revealed how experience is driving national transformation. 

OUR TOP TALKS

From rethinking experience design to decoding the fundamentals of CX excellence, these sessions captured the event’s defining insights.

MIKE DEBNAR

27 Mins

How data, AI, and human empathy come together to create adaptive, end-to-end experiences that drive growth.

Matt Watkinson

34 Mins

 The Ten Principles Behind Great Customer Experiences
Author of The Ten Principles Behind Great Customer Experiences, Matt returned to the foundations of CX showing how clarity, consistency, and empathy build trust and loyalty.

Mark Boniface

19 Mins

 Exploring how listening, learning, and acting across journeys connects the dots between technology, data, and human understanding.

Fireside Chat

From Private Sector Expertise to Public Sector CX Leadership

A candid discussion with Ali Al Qarni on what it takes to embed customer-centricity in fast-changing organizations balancing technology, people, and culture for sustainable transformation.

ALL SESSIONS

Explore the full line-up of panels and discussions that brought experience management to life.

Beyond Touchpoints: Crafting Tomorrow’s Experience Ecosystem

12 mins

Global insights meet regional transformation through the New Metrics-Medallia partnership. Reshaping experiences across customer, employee, and citizen journeys.

Medallia Vision

27 mins

How data, AI, and human empathy come together to create adaptive, end-to-end experiences that drive growth.

Citizen Experience in the Public Sector

24 mins

With Hatim Bawazir (Ministry of Culture) and Rayan Samman (HRDF).Moderated by John Abraham. This session showcased how empathy and real-time feedback are reshaping public services turning citizen journeys into experiences built on trust and human connection.

From Private Sector Expertise to Public Sector CX Leadership

8 mins

A candid discussion with Ali Al Qarni on what it takes to embed customer-centricity in fast-changing organizations balancing technology, people, and culture for sustainable transformation.

The Ten Principles Behind Great Customer Experiences

34 mins

Author of The Ten Principles Behind Great Customer Experiences, Matt Watkinson returned to the foundations of CX showing how clarity, consistency, and empathy build trust and loyalty.

Product Innovation and Releases (MEC, DXA, GenAI)

19 mins

Mark Boniface explored how listening, learning, and acting across journeys connects the dots between technology, data, and human understanding.

Leading Customer-Centric Transformation

25 mins

With HH Princess Jwaher Alsaud (Tawuniya), Maher Samhouri (BSF), and Yasser Almaliki (GOSI). Moderated by John Abraham. The discussion highlighted how leading Saudi organizations are scaling customer-centricity through mindset shifts, cross-silo collaboration, and actionable data.

Experience at the Heart of Saudi’s Landmark Developments

24 mins

With Faris Iskandrani (Red Sea Global) and Saiyfe el Cosantini (NEOM). A look into how giga-projects are setting a new global standard blending innovation, design, and emotion to create experiences that last.

Predictive CX: From Listening to Action at Scale

21 mins

Mohsen Malaki introduced a bold vision for proactive experience management using data and machine learning to predict satisfaction, measure ROI, and shape future outcomes.

Employee Experience and National Growth

29 mins

Moderated by John Abraham, featuring Ahmed Thomali (STC), Waleed Sindi (SEC), and Faisal Almozaini (Arabian Drilling). This discussion unpacked how organizations are aligning EX with Vision 2030 building workplaces that empower, inspire, and sustain Saudi talent.

From Experience Management to National Transformation

16 mins

Rami Haffar closed the event with a call to action: to see experience as a catalyst for national progress connecting sectors, data, and people to shape impact at scale.

ALL SESSIONS

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