Insights

From immersive AR experiences and autonomous agents to ethical practices and sustainable models, these AI trends will transform the way we work and live.

These are the CX trends that defined the UAE, KSA and the rest of the GCC in 2024 and the trends that will differentiate 2025.

This shift toward intelligence-driven performance appraisals isn’t just a necessity for modern EX strategies—it’s a strategic imperative.

The employee experience trends of 2025 will be defined by bold transformations, from the rise of AI to the push for purpose and well-being.

At the heart of Saudi tourism lies Vision 2030—a strategic framework designed to create a unique, unforgettable tourist experience.

Behavioral economics, with principles like loss aversion, social proof, and framing, allows organizations to connect with customers and employees on a human level.

Human-Centered Innovation succeeds because it fundamentally shifts the focus from product-centricity to human-centricity, unlocking value through empathy, iteration, and adaptability.

Human-Centered Innovation goes beyond technological advancement to foster solutions that resonate deeply with customers on emotional and practical levels.

Innovation today isn’t solely about creating; it’s about creating swiftly and strategically, staying aligned with ever-evolving market needs and customer expectations.